Social Media Marketing – I Want To Do It But I Can’t

17/03/2015 by Logan Nathan

Business owners and start-ups keen to promote their brands can no longer ignore the importance of social media management and the numerous benefits it can reap for them. Nonetheless, most business owners find it hard to keep up with the competition in term of their social media marketing strategy and its execution, when they attempt to do it themselves. Despite being the most powerful brand building tool today, if not managed correctly, it can bring more harm than help to your business. So how can business owners and start-ups EXECUTE this challenge? Yes, you guessed it right! I will be using the keyword EXECUTE to unveil this challenge!   Skills to Reach Out Most small business

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Social Selling: Is This The Right Way to Sell on LinkedIn and other Social Platforms?

02/05/2014 by Logan Nathan

In my previous article “How Will Social Selling Change your Business in 2014?” I explained why it’s important to embrace this practice for fast-tracking business growth. This article is the second in the series and focuses on how SELLLING should be done on social networks which includes LinkedIn. While many business owners are beginning to learn the science of Social Selling, sales and marketing practitioners have mixed feelings about its success, complaining they don’t see an immediate outcome and therefore often give up. After practicing Social Selling for over four years I have come to realise that successful social selling requires that you follow a strategic process. The o

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Are You Listening, Shouting or Collaborating with your Digital Marketing Online Audience?

11/04/2014 by Logan Nathan

By now we all accept that Social Media Channels and Smart Mobile devices have revolutionised the way businesses brand, communicate and present themselves to prospects, clients, suppliers and others important to growing a business. Now that we are using these amazing technologies to broadcast our messages, have we stopped to think about our activities online and whether we are using it to get the best outcome for our business? In my digital marketing consulting assignments, I’m often approached by business owners who complain that despite a respectable presence and active participation online, they haven’t been able to engage their audience in a manner that eventually leads to a busine

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How Will Social Selling Change your Business in 2014?

12/02/2014 by Logan Nathan

Can you believe that a month has flown past and we’re into February? By now you’ve probably shaken off the holiday mood and are back into implementing strategies to achieve your business goals. If you’ve been following my previous articles, I’m sure you want to know what’s new with social selling in 2014 and what you should do to outdo your competitors this year. In just one word here it is…building T.R.U.S.T. with your prospects and clients. Ask any salesperson and they’ll say how much harder it is to sell to a decision maker they haven’t had the opportunity of establishing a relationship with. Why? Think of it this way. How would a lady react if a man aske

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5 Social Selling Tips to Learn From a ‘Tuk Tuk’ Driver

12/11/2013 by Logan Nathan

I recently had the pleasure of visiting Sri Lanka (my place of birth) and India again. Having lived in the former, and visited the latter on a number of occasions, I am well aware of the undeniable chaos, THE HEAVY TRAFFIC! This sense of awareness (sounds mystical right), has taught me that reaching my destination on time in any of the larger cities is possible only via the three-wheel taxi fondly known as the ‘tuk tuk’. Also known as trishaws or three-wheelers, these little vehicles are a common sight in every country in South Asia. What’s my experience in ‘tuk tuks’ got to do with social selling? Before we delve into the crux of this blog post, let’s identify the 5 s

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Top 5 Do’s and Don’ts of Social Media Marketing

06/11/2013 by Logan Nathan

With both small and large companies increasingly establishing and expanding their presence on social media, it has led to more customer touch points for businesses. As a result, customers and potential customers are connecting and engaging with brands and companies at an unprecedented level. Such exposure has deemed it essential for your business also to ensure social media marketing is done in the best possible way. With Australian users surpassing 13 million on Facebook, 5 million on LinkedIn and 2 million on Twitter, the importance of knowing the do’s and don’ts of social media marketing has never been higher. Why Social Media? As much as social media has been embraced by lar

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6 Social Media Mistakes – Digital Marketing Strategy Gone Wrong

10/10/2013 by Logan Nathan

Managing your organisation’s social media presence on a variety of platforms can be a daunting and time consuming affair. But with the increased usage of social media, incorporating social media marketing with your traditional marketing activities is a must. Social media is a great way to connect with your customers thanks to its reach, transparency and convenience. But at the same time, there might be mistakes that you may be committing without your knowledge, some of which could very well tarnish your image online and off. In other words, your audience’s perception of you might take a turn for the worst due to these mistakes. Here are some of the most fundamental mistakes that we

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Strategies for Social Selling Using LinkedIn – The Pain, Prescription and Pills Series – Part 5

11/09/2013 by Logan Nathan

The previous four instalments have set the stage for you to harness the power of LinkedIn to boost your social selling initiatives. Part 5, Strategies for Social Selling using LinkedIn, is the culmination of your journey on the L.E.A.D.S series with me. To recap, you: Have your personal profile at ALL-STAR status  Are you engaging and networking like a pro Have you activated your company page? Understand the basics of social selling and how LinkedIn can help In short, this instalment brings together the aforementioned posts to provide you with a workable strategy towards social selling success. Social selling as we have now come to understand is all about

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Demystifying Social Selling – The Pain, Prescription and Pills Series – Part 4

22/08/2013 by Logan Nathan

In the previous 3 Parts of the PPP series we learnt how to use LinkedIn to build a trustworthy online reputation by setting up your profile to the ALL-STAR level, engaging with your network and activating your company page. Now, with Part 4, we step into the exciting world of sales, which is the very lifeblood of every business. Success in sales has largely depended on relationships. Establishing rapport, leveraging existing relationships and building new relationships via face-to-face meetings, conferences, social clubs etc. has been the norm. However, lead generation is an impending problem for many. Pain – Traditional networking doesn’t generate enough leads In an era

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Australian Digital Marketing Company Launches Online LinkedIn Training Academy

23/07/2013 by Logan Nathan

SolomoIT Academy is a One-Stop Online Training Resource to Help Job seekers, Those Looking to Enhance Their Reputation and Organisations Harness the Power of LinkedIn for Social Networking and Online Branding. SolomoIT, an Australia digital marketing company, has launched a new venture, SolomoIT Academy on 1st July 2013. SolomoIT, has acquired distribution rights of online LinkedIn training videos in the Asia Pacific region from Smarp. A leading provider of social business tools and services, Smarp has an established presence in Europe as a trusted partner for employee and corporate branding and is also an Official LinkedIn EMEA Talent Solutions Partner. “As an organisation condu

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