Is your web presence Social, Local and Mobile friendly?

31/01/2013 by Logan Nathan

In today’s context, technological advancements and social platforms have rendered it essential for your website to be built upon three pillars – social media, local search and mobile technology (hence the birth of concept, SoLoMo). These three elements have revolutionised the way business is done, and to not follow suite, is to be left far behind your competition. In this newsletter we attempt to introduce you to these exciting technologies by simply scratching the surface of Social, Local and Mobile. Social Media Integration [caption id="attachment_2005" align="alignright" width="254"] Source: Huffington Post’s “100 Fascinating Social Media Statistics and Figures from 2012” b

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Top 10 Social Media Trends To Watch Out For In 2013

09/01/2013 by Logan Nathan

Yet another year has passed with so many predictions and expectations coming true (not the one about the end of the world though, thankfully). Facebook went for an IPO and also reached 1 billion users, Twitter hit 500 million users, LinkedIn launched timeline style pages and Google + launched hangouts and communities. The common factor in 2012 with regards to social media platforms was they recognised the need to offer localised information and mobile based applications. This trend is set to continue well into 2013 (Social.Local.Mobile). The diagram below indicates how some of the key social media platforms will continue to evolve. Source: – http://www.mediabistro.com/alltwitter/so

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How Pinterest Changed Social Media Marketing in 2012

17/12/2012 by Logan Nathan

The name Pinterest first started making rounds in May 2011. But it wasn’t until the latter part of 2011 and early 2012, that it really started making headlines. Today, Pinterest is the hottest social media platform in town. Initially pegged as a social media site for bored housewives and women, the platform has now become one of the top referral marketing sites for businesses. Source: – http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/ As shown in the diagram above, Pinterest is the 3rd most popular social media platform at the moment. The reason for its popularity is because of its ability to combine visual information with commerci

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The Major Changes to Social Media Platforms LinkedIn and Google Plus in 2012

10/12/2012 by Logan Nathan

Last week we looked at the changes that were rolled out by the big two social media platforms – Facebook and Twitter. This week let’s look at what 2012 had in store for LinkedIn and Google Plus users.   LinkedIn Changes in 2012 Early 2012, the LinkedIn-Twitter partnership came to an end. Auto feeds from Twitter into a LinkedIn status update were stopped. LinkedIn Company pages went through a major revamp throughout the year. The look and feel of LinkedIn Company Pages went have changes dramatically. The company page now includes a large cover page with tabs to enter specific information. The whole theme is much more visual than ever before. Companies can now send st

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The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)

26/11/2012 by Logan Nathan

Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as the year social media matured. Admittedly it has grown at an alarming rate since social media officially become a “baby” in 2004. So what are some of the most influential changes in 2012?   Social Media Platforms & Smart Phones Smart phones and tablets/iPad became a serious contender for any business and presented an opportunity for all marketers. This year, if smart mobile sales are any indication, mobile is here to stay! Even Facebook acknowledged that mobile offers the biggest opportunity and threat to its business. But Facebook countered tha

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Facebook Tests Ranked Comments for Company Brand Pages

18/11/2012 by Logan Nathan

It’s been a while since Facebook rolled out any major changes to its users. With all the publicity that Facebook has been getting over its promoted posts and news feed, the social media platform is currently testing – Ranked Comments for Brand Pages. Ranked comments are Facebook’s way of promoting the comment that has the most engagement with the users. It will no longer matter who commented first on a brand’s post, but whose comment has had the most number of likes! The comment with the most number of likes will be ranked higher than the one the others. Source: – http://marketingland.com/ranked-comments-allows-the-commenting-cream-to-rise-to-the-top-26549 There has bee

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How are companies using social media for engagement?

02/10/2012 by Logan Nathan

Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how effectively are they utilising social media platforms for customer and brand engagement? Source: http://www.socialmediamodels.net/social-media-adoption-models-category/social-engagement-journey/   Spredfast recently released a report on the Social Media Engagement Index: A Benchmark Report on the State of Corporate Social Programs. This report gives us insight into how companies are engaging with social media platforms. The following are the brief findings of the report. Most brands that were surveyed are taking a centralised approach to all things social.

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Why Pinterest is becoming a key social media platform for businesses

03/09/2012 by Logan Nathan

Facebook and Twitter have established themselves as the major players in social media for business. What are the other social media platforms that businesses are using? YouTube, Flickr, LinkedIn, Google +; what about Pinterest? Pinterest is a visual, curation social media platform. You can ‘pin’ images to pinboards either by uploading them or from your website through the special Pinterest bookmark. Images and Pinboards can be liked, repinned, and commented on. But why should businesses care? Figure 1 : – Traffic growth for Pinterest in the past 12 months, http://econsultancy.com/lk/blog/10598-10-interesting-digital-marketing-stats-we-ve-seen-this-week-12   While it

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The Challenge for Businesses with Social Media and Mobile

26/08/2012 by Logan Nathan

As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are trying to bridge the gap between IT and mobile. Social Media and mobile phones have become intertwined and created a new medium of corporate communications.  But how are the IT departments of companies going to cope? How can they survive? With applications, analytics, add-ons, server space all freely available, do organisations require an in house IT department? What is the future of enterprise IT? Gartner research indicates that within the next three years, almost 35% of enterprise IT expenditures will happen outside of the corporate IT structure. What does this mean?

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The ROI of Embracing Social Media for Business

12/08/2012 by Logan Nathan

Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”. . . .

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